Video gift messaging has become a popular avenue to send gifts when purchasing online. The fact that most people prefer to receive a personalized gift rather than a generic one has led to further adoption of video gift messaging.
With the help of video gift messaging, businesses can increase their store revenue by upselling this experience and capturing new potential customers. They are also an effective way of getting them excited about your business, which can further boost your sales.
So how can video gift messages help increase my sales?
Building Loyalty Through Positive Experiences
Personalized video messaging is a powerful way to build trust and loyalty in your customers. It is also used to create brand awareness with gift recipients as well as drive the number of repeat purchases.
If you are looking for ways to boost sales, video gift messaging should be on the top of your list.
The first benefit of personalized video messages is that they allow you to connect with each customer individually and deliver a meaningful experience. This personalization makes it easier for customers to give the perfect gift and attach meaning to their purchases. Connecting with your customers on an individual level enhances your product offerings and creates a positive bond that will foster additional purchases.
According to Shopify, the probability of selling to an existing customer is 60%–70%, compared to a 5%–20% probability of selling to a new customer.
Upselling a New Experience
Upselling is a technique to persuade customers to purchase a more expensive, upgraded, or premium version of purchased items to make a larger sale. This practice is not entirely risk-free, and you can sometimes feel like stores are pushing too many products. With video gift messaging, your customers are offered the ability to add value to their current selection and not buy additional items. This distinction helps your store’s conversion rates and overall brand experience.
Converting New Buyers And Capturing a New Audience
Costs of converting new buyers have never been higher. According to Shopify data, the average customer acquisition cost for a small eCommerce business with less than four employees is around $58.64. These costs vary across industries, but as any eCommerce business owner knows, cutting these costs can be the difference between success and failure.
One of the main benefits of video gift messaging is having the ability to interact directly with a newly engaged audience, gift recipients, at the cost of $0.95. Having a positive experience through being gifted a product helps overall brand perceptions but it’s often hard to translate that positive experience into a desired action.
Video gift messaging helps solve this problem but offering a space directly within the video viewing experience that can promote a visit to your store. Adding additional incentives to this call to action has led to further conversion. Stores positioned this interaction effectively have seen click-through rates of up to 85% and an increase of 10% in overall store traffic.
Additionally, video gift messaging’s direct delivery takes the guesswork out of customer acquisition and enables your businesses to reach the right customer at precisely the right time.
Enhancing Your Customer’s Experience
Video gift messages allow you to break free from conventional systems and differentiate your offering from the competition.
Video gift messages are personal and unique — not only because they are customized for the recipient — but also because they contain video content that is often more memorable than text-based messaging. Receiving a video message is not the same as receiving a written statement, and having the ability to save that message for a lifetime further solidifies consumer recall.
Personalized video messages can give your business a competitive advantage over other companies in your industry. Not only is video one of the most popular forms of communication today, but it is the most effective in translating real human emotion.
Fostering these connections among your customers will not only make the world a better place but will make your business stick out.
Video gift messages are an excellent way for businesses to increase their store revenue. They are a relevant evergreen upsell, promote brand affinity, and drive targeted customer acquisition.
With the growth of video consumption, it is no wonder that more and more businesses are turning to personalized video gift messages to build their brand and grow their business.
If you are not already offering video gift messaging on your online store, you are missing out on a huge opportunity to create a connection with and among your customers. Video messaging is an effective tool for personalizing the customer experience and increasing revenue for your business.